Beyonce’s Word is Surrender; What’s Yours?


Celebrities like Kanye West and Justin Bieber have jumped on this bandwagon…and so have I. I was hesitant to write about this trend because I may or may not consider myself above those “silly” crazes of the moment. But, I’m setting aside my pride because I actually think this “latest thing” is really great.

A company called MyIntent has created these simple (and inexpensive) bracelets; the jewelry is essentially a washer with two strings tied to each side. But what’s unique about them is that the buyer picks a word that he or she wants engraved into the metal. The company’s thought is that the buyer wears the bracelet, reminding him or her of their “intent” until the string frays and falls off. Once it breaks, then he or she can pick a new intent (…and buy another bracelet).

Here is a quick blurb about the bracelet from the Today Show:

This word can be a mantra, a value, a reminder, whatever you want. The site provides several prompts for those who are having a hard time making a word decision; after all, it can feel a bit daunting to pick one word that encompasses all the meaning that you intend (pun intended).

For those of you who are curious, here are the words that some celebrities chose:

  • Kanye West: Beautify
  • Larry King: Why
  • Michael Bolton: Compassion
  • Maxwell: Forgive
  • Rihanna: Faith
  • Justin Bieber: Purpose

As a therapist, I think the company’s mission is awesome: “We believe there is purpose inside each of us and we want our efforts to encourage people to share more truth and inspiration with each other. We are not a jewelry company – we are an intentions project.” Chris Pan, the creator of MyIntent, wants to create opportunity for meaningful conversation where we personally and communally interact with questions like, “What challenge do you want to overcome?” and “What are you passionate about?” In a world that is so fast moving and generally focused on outside appearances, it is refreshing to see something in pop culture that elicits authenticity and intentional connection with others.

This bracelet also requires the buyer to essentially answer or at the very least question “What is your purpose?” This is that age old question, right? I think we all want to feel like there is a reason why we are here on this earth and that our existence is meaningful, that we will accomplish something. This question touches each person across race, gender, sexuality, and age. We can all relate to moments of questioning our purpose and wanting reassurance that we have one. This metal piece with a word inscribed on it serves as a visual reassurance, as a grounding when we forget, that we are valuable.

I’m actually currently waiting for my bracelet to arrive…and I’m pretty excited about it. I choose Hope. What would your word be?

Stay connected: Facebook | @ShrinkTankTalk


Please enter your comment!
Please enter your name here